The natural world plays an integral role in developing great quality fresh produce, with healthy soil one of the most important aspects
Held annually each year on December 5th, World Soil Day (WSD) aims to bring attention to the importance of soil health and to advocate ‘for the sustainable management of soil resources.’
Utilising natural resources
Here at Jupiter it’s imperative for us that we nurture our fantastic fresh produce in the best possible way, utilising cutting edge farming techniques and the natural resources around us to cultivate healthy and great tasting fruit.
Our Technical Director Cristian says:
“An often-underestimated part of farming is the integral role that soil plays in supplying the essential nutrients, water and oxygen to our fantastic fresh produce. Plants have the ability to make their own food via photosynthesis, but this is a process that requires mineral building blocks that enter the roots via the soil.
Looking after that precious resource is as important as the energy that plants convert from the sun into their food. Healthy soil means healthy trees and healthy produce. By ensuring that we utilise the very best practices on our farms globally, we are giving ourselves the best chance of growing the healthiest and most abundant fresh produce.”
Don’t miss Global Roots
You can find out more about our global farming practices in the latest edition of our corporate magazine, Global Roots.