The natural world plays an integral role in developing great quality fresh produce, with healthy soil one of the most important aspects

Held annually each year on December 5th, World Soil Day (WSD) aims to bring attention to the importance of soil health and to advocate ‘for the sustainable management of soil resources.’

Utilising natural resources

Here at Jupiter it’s imperative for us that we nurture our fantastic fresh produce in the best possible way, utilising cutting edge farming techniques and the natural resources around us to cultivate healthy and great tasting fruit.

Our Technical Director Cristian says:

“An often-underestimated part of farming is the integral role that soil plays in supplying the essential nutrients, water and oxygen to our fantastic fresh produce. Plants have the ability to make their own food via photosynthesis, but this is a process that requires mineral building blocks that enter the roots via the soil.

Looking after that precious resource is as important as the energy that plants convert from the sun into their food. Healthy soil means healthy trees and healthy produce. By ensuring that we utilise the very best practices on our farms globally, we are giving ourselves the best chance of growing the healthiest and most abundant fresh produce.”

Don’t miss Global Roots

You can find out more about our global farming practices in the latest edition of our corporate magazine, Global Roots.

The issue can be accessed here for FREE and you can sign up to receive the next copy straight to your inbox.

The Jupiter Group is an award-winning fresh produce grower with a simple mission – to be the most transparent brand in fresh produce. With a year-round supply and innovative new variety development, Jupiter is hailed as one of the world’s leading fresh produce companies Beyond their speciality in growing grape and citrus, Jupiter’s expertise also covers avocado, pineapple and kiwi in all formats and sizes across retail, wholesale, and food service businesses globally. Jupiter Group are different because they have digitised their supply chain and control a true seed to shelf process. The result? A consistent, transparent, trusted and traceable supply. On Jupiter’s own farms and those of their growing partners, the way they do business has British standards, global cultural heritage and unrivalled entrepreneurial spirit. They have ranked consecutively for three years in the prestigious The Sunday Times HSBC International Track 200 for International Growth, most recently at number 17.
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