Jupiter proud to be headline sponsors for the Global Women Fresh event at Fruit Logistica Berlin, 5-7 February 2020.

The Global Women Fresh (GWF) network was established in 2018 with their first event taking place at Fruit Logistica Berlin 2019. More than 200 individuals, including three female Jupiter representatives attended the inaugural conference that featured discussions around shared concerns and objectives of women in the worldwide fresh produce market.

The networks co-founders Julie Escobar, Monica Bratuti and Viviane Schappo have over 25 years experience in the industry between them and organise events aimed at women in the fruit and vegetable sector.

Inspiring and empowering women

GWF look to create a positive change in the global community through ‘connecting, inspiring and empowering women in the fresh produce industry’. As women make around 80% of all household purchases, part of the GWF’s mission is to help integrate more women into the supply chain, providing them with the correct business tools to ultimately strengthen economies and businesses.

Delighted to be sponsoring the GWF

Fruit Logistica Berlin brings together 3,200 exhibitors and 78,000 trade visitors from the fresh produce sector every year. After last year’s conference success, the GWF will again be connecting women across the agri fresh industry.

Jupiter’s joint MD Yvonne Tweddle says “We’re delighted to be the main sponsor of GWF in Berlin and to have the opportunity to support such an important network in the fresh produce and agricultural sector. We look forward to collaborating with other women from our industry and hopefully empower the next generation of leaders.”

Teresa Cheneler, our Head of People, adds “Through sharing ideas and collaborating with the network we are aiming to facilitate gender parity in our industry. It’s important to support the initiative from the ground up, ensuring equality in the fresh produce and agriculture industries from grass roots through all of the business hierarchy.”

The GWF’s mission to inspire, connect and empower women by fostering ‘cohesive and deep conversations throughout the entire industry from the farm level to executive level’ aligns with our own Jupiter core values and aims to use our business as a force for good to change the landscape of the industry for the better, for good.

The Jupiter Group is a leader in the global fresh produce market. Ranked 22nd in the 2019 The Sunday Times HSBC International Track 200, Jupiter grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados, kiwi, ginger, garlic and cherries.

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