Another successful year for the Jupiter team at Madrid Fruit Attraction

The three day event was held 22-24 October 2019 at the iconic Ifema, Feria de Madrid and brought together 1,800 exhibiting companies and over 90,000 visitors from 135 countries.

Jupiter stand buzzing

For the second year in succession our stand buzzed with activity and we were delighted to welcome existing and new clients to the stand we called home for the duration of the event.

Our stand featured an impressive array of our fresh produce with melon, pineapple, citrus and grapes taking centre stage. Visitors to our stand were able to try our latest ARRA varieties as well as our delicious South African easy peelers and freshly sliced exotics. Clients and suppliers alike were also keen to take home a copy of our company magazine, Global Roots which quite literally flew off the shelves.

Jupiter’s Jesus from Costa Rica was also on hand to skillfully and expertly chop pineapple and melon, utilising his impressive knife-skills passed down through generations.

Director Yvonne’s presentation

This year saw Fruit Attraction expand its reach with the introduction of a ‘Smart agro’ space, focused on the application of new technologies, an ‘Organic Hub’, devoted to organic horticultural products and the ‘Nuts Hub’ which concentrates on nuts.

Our Director, Yvonne presented to an attentive audience in the FORO- Smart Agro area of the exhibition. The attendees were treated to a full Jupiter overview including our very latest news and were even given the opportunity to take home a Jupiter branded goody bag!

Biggest Fruit Attraction ever

Alongside the introduction of the three new presentation hubs, ‘The Organising and Advisory Committee of Fruit Attraction’ confirmed that the event’s visitor figures grew by 16% when compared to the 2018 event.

Based on the success of this year’s event, we can’t wait to come back to Madrid in 2020 with an even bigger and better stand.

If you would like further information on Jupiter group or any of our core range of products make sure to check out our blog here.

Photo credit: Nick Peters © 2019

The Jupiter Group is a leader in the global fresh produce market. Ranked 22nd in the 2019 The Sunday Times HSBC International Track 200, Jupiter grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, cherries, limes, avocados, ginger and garlic.

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