After the success of our first digital event Jupiter ONLINE and the news of our partnership with blockchain provider, DiMuto; we’re delighted to unveil further technological advances with our new website.

With enhanced usability, and a design to improve functionality on both desktop and mobile devices, our new website offers the opportunity to dive into our core category offering and watch our story come to life in full web videography.

The Jupiter story so far…

Visitors to the new website can gain an insight into our network of farms and how we’re continuing to develop in the informative video found on our homepage.

True to the Jupiter story so far we’re providing visitors with an arms open and candid welcome into our world through our recognizable ‘jupitermarketingltd.com’ URL.

Easier to navigate

Considering user experience (UX), our new website is easy to navigate and allows faster access to all of our key areas including produce, responsibilities, the latest news articles and a place to get in touch.

The separate news section can be accessed to keep up to date with key category developments, stories of success and regular articles focusing on the Jupiter family and more.

Our fantastic quarterly corporate magazine, Global Roots is prominent on the new homepage, allowing visitors to sign up quickly and easily which further illustrates our commitment to be ‘the most transparent brand in produce for growers and customers globally’.

Clearly identify core products

Our core range sits clearly on the front page of the website and visitors are invited to find out more by selecting the product they are most interested in.

The produce category pages contain key information in the form of a brief overview, a handy supply calendar and a ‘why us?’ section, providing visitors with our unique point of difference in the industry.

The Jupiter core range currently encompasses grapes, citrus, avocado, pineapple, melon, lime, kiwi and prepared fruit.

Have you subscribed to The Pod?

Launched during our inaugural remote event, Jupiter ONLINE, ‘The Pod’ is a podcast series exclusive to Jupiter that shares an insight into the world of farming and fresh produce.

You can keep up to date with the most recent releases from ‘The Pod’ by accessing the podcast area on our website or by searching ‘Jupiter Group’ on your favourite podcast platform.

Aligning our technology

Head of Marketing at Jupiter Group Kirsty Fleetwood says:

“It’s imperative that as part of our journey as a business we ensure that all of our digital assets are both relevant and up to date to reflect an unvarnished and honest reflection of what we have to offer. Though our previous website was only two years old, Jupiter has changed extensively during that time, we needed to update our positioning on our comms, and the website was the boldest place to start.”

Our Joint MD Yvonne Tweddle adds:

“We’re really proud of the new website and the way it encompasses what we offer as a Group. As always we were keen to offer a seamless and easy viewing experience on any device effortlessly.”

The Jupiter Group is a leader in the global fresh produce market. Ranked 17th in the 2020 The Sunday Times HSBC International Track 200, Jupiter grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados, kiwi, blueberries and cherries.

Follow the discussion on TwitterLinkedInFacebookInstagram and YouTube