We are delighted to have joined forces with the UK’s No.1 snacking cheese brand, Babybel® to unveil an exciting new addition to their lineup, a Babybel Light Cheese, Apple & Grapes snack pack.

Our innovative 75g new snack pack is launching in the food-to-go fixtures of Tesco stores nationwide, and is available as a standalone item or as part of Tesco’s popular meal deal, presented in a handy format, featuring Babybel Light cheese alongside juicy grapes and crunchy apple slices.

A healthy choice…

It’s interesting to note that Google searches for ‘healthy snacks’ are up by a huge 110% and +250m to-go snacks are now being chosen for health reasons (+18% vs YA). Our new launch caters to consumers seeking a healthy snack or lunchbox option and presents a strong sales opportunity for retailers.

With Babybel already a household brand loved for its fun portion-controlled formats, Babybel Light Cheese, Apple & Grapes also adheres to Public Health England’s recommended 100 calorie cap for snacks. Our new to-go option offers simple, natural goodness with 73 calories per pack, and is also rich in protein and source of calcium. This makes it the perfect grab-and-go snacking option for adults and kids alike, as busy lives resume but health remains firmly on the agenda.

Also suitable for vegetarians and naturally lactose free, whilst being free from added colours, flavours and preservatives, the snack pack features Babybel Light Cheese, a natural reduced fat cheese made with 175ml of pasteurized milk and half the fat of Babybel Original, making it a winner for the health-conscious consumer market.

Jennie Dettmer, Marketing Development Manager at Bel, says:

“We are excited that Jupiter were keen to work with Babybel to bring Babybel Light Cheese, Apple & Grapes to the market. This launch is set to drive incremental sales by catering to consumers’ interest in healthy snacks. At 73 calories and a refreshingly natural new choice in Food to Go, it makes for a great complementary snack to a sandwich or salad or a perfect little stand-alone option. Further bolstering Babybel’s popularity and building on the brand’s established reputation as a natural portion-controlled snack, the new real cheese and prepared fresh fruit pack is ideal for snacks and lunches at work or school.”

Jupiter CEO, Mark Tweddle comments:

“We’re really pleased to add value into the market with this new healthy food-to-go option. Combining great tasting Babybel Light with our crisp and crunchy apples and great tasting grapes is sure to be a firm favourite for consumers when reaching for a nutritious snack. It’s exciting for Jupiter Group to be in partnership with the renowned and iconic, red wax sealed cheese snack.”

You can pick up a pack for just £1 in Tesco stores now!

The Jupiter Group is an award-winning fresh produce grower with a simple mission – to be the most transparent brand in fresh produce. With a year-round supply and innovative new variety development, Jupiter is hailed as one of the world’s leading fresh produce companies Beyond their speciality in growing grape and citrus, Jupiter’s expertise also covers avocado, pineapple and kiwi in all formats and sizes across retail, wholesale, and food service businesses globally. Jupiter Group are different because they have digitised their supply chain and control a true seed to shelf process. The result? A consistent, transparent, trusted and traceable supply. On Jupiter’s own farms and those of their growing partners, the way they do business has British standards, global cultural heritage and unrivalled entrepreneurial spirit. They have ranked consecutively for three years in the prestigious The Sunday Times HSBC International Track 200 for International Growth, most recently at number 17.
Follow the discussion on Twitter, LinkedIn, Facebook, Instagram and YouTube