At Jupiter Group we’re huge proponents of living a healthy lifestyle through eating the right fresh produce, so we were obviously delighted when the UN General Assembly designated 2021 the International Year of Fruits and Vegetables (IYFV).

The IYFV 2021 is a rare opportunity to raise awareness on the important role of fruit and fresh produce in general when discussing food security, health and wellbeing and nutrition goals globally.

Key messages from the UN

As part of the IYFV 2021, the Food and Agriculture Organization of the United Nations has outlined key lines of action to raise awareness of the benefit’s and impact of fresh produce globally, a few of which can be found below:

Live by it, a diverse diet

Fruits and vegetables should be consumed in adequate amounts daily as part of a diversified and healthy diet.

Read more from us on ‘How to stay healthy this Winter

Innovate, cultivate, reduce food loss and waste

Innovation, improved technologies, and infrastructure are critical to increase the efficiency and productivity within fresh produce supply chains to reduce loss and waste.

Learn about Jupiter’s recent technological advancements in blockchain.

Respect food from farm to table

The high perishability of fruits and vegetables means that they require special attention to maintain their quality and safety through appropriate treatment and handling across the supply chain; from production, right through to consumption in order to minimize loss and waste.

Watch our fantastic world-leading packing lines in action.

The IYFV 2021 background paper can be found here as a downloadable PDF.

The Jupiter Group is a leader in the global fresh produce market. Ranked 17th in the 2020 The Sunday Times HSBC International Track 200, Jupiter grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados and kiwi.

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