*A version of this article first appeared as part of a Global Women Fresh social media campaign*

Jupiter Group MD Yvonne Tweddle and Founding Director of Kranian Farms, Rachel Muturi connected in 2019 at an event hosted by Global Women Fresh in Berlin

When learning more about Rachel’s endeavors with Kranian Farms it became evident that she was looking for an opportunity to bring great tasting and quality Kenyan avocados to Europe but did not have the requisite experience or support do this alone. In steps Jupiter…

MD Yvonne remarked:

“As a team we worked with Kranian Farms to make sure they were in a position to export their product safely and responsibly and maximise the return for their hard work. I arranged for them to work with our team in the Netherlands and they were only too happy to support Rachel all the way through the process and in doing so provide the capability to export Kranian Farms avocados to Europe.”

More on Kranian farms…

Rachel is a wife, a mother, a United Nations SheTrades participant and a founding director of the up-and-coming Kranian Farms in Nairobi, Kenya.

On one of their frequent trips to Dubai, Rachel and her husband decided to take action on a trend they had noticed in Dubai’s supermarkets — much of the fresh produce was labelled with “Product of Kenya” stickers. Rachel’s advantage was knowing the land, people, and culture of the country, and with that confidence, the couple founded their own produce growing and exporting company.

Kranian Farms has roughly 20 contracted, small-scale farmers with which they grow summer flowers, mango, passion fruit, pineapple, tomatillo, and most importantly for this story, avocado.

Through their continued support and with Global Avocado Congress just one month away, Global Women Fresh wanted to highlight the incredible success Rachel and other women have had as business owners and women working in the avocado market.

Relationship with Jupiter Group

In June 2021, we were pleased to partner with Rachel on her first order of avocados. Quick turn around is the name of the game in the fresh food industry, and at Kranium Farms, they take a maximum of one week to source and harvest the fruit, get it packed, chilled, and into the hands of their customers. Good thing for Rachel, she enjoys the “thrill of working under pressure.”

Rachel commented:

“Because of that foundation, Yvonne being so passionate and Julie from Global Women Fresh being my mentor, I see us going far and pray that we just keep growing.”

Rachel is looking forward to shipping her third container of high quality and organic, Mount Kenya region avocado this month, and we look forward to seeing her business have a presence in both the global avocado market and the wider fresh food industry.

If you would like to learn more on Fruitnet’s Global Avocado congress you can do so here…

The Jupiter Group is an award-winning fresh produce grower with a simple mission – to be the most transparent brand in fresh produce. With a year-round supply and innovative new variety development, Jupiter is hailed as one of the world’s leading fresh produce companies Beyond their speciality in growing grape and citrus, Jupiter’s expertise also covers avocado, pineapple and kiwi in all formats and sizes across retail, wholesale, and food service businesses globally. Jupiter Group are different because they have digitised their supply chain and control a true seed to shelf process. The result? A consistent, transparent, trusted and traceable supply. On Jupiter’s own farms and those of their growing partners, the way they do business has British standards, global cultural heritage and unrivalled entrepreneurial spirit. They have ranked consecutively for three years in the prestigious The Sunday Times HSBC International Track 200 for International Growth, most recently at number 17.
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