Eat Them To Defeat Them

//Eat Them To Defeat Them

Eat Them To Defeat Them

How much fruit and veg do you eat?

As a fresh produce company, it goes without saying that we love fruit.

You can always find us munching on fresh fruit of some kind, whether it be grapes, apples, pears, kiwis, grapefruit or oranges – to name just a few of our favourite snack choices.

But, it seems, that not everyone in Great Britain loves fresh produce, whether that’s fruit or vegetables, quite as much as we do.

Figures show that the UK ranks near the bottom of the list – 21 out of 28 – in the European Union for the amount of fresh vegetables we eat.

Unhappy reading

And when it comes to our children and grandchildren, a survey by CBBC’s Newsround found that over half of kids don’t eat a single portion of vegetables a day, while another from The Food Foundation found 96% of teenagers and 80% of primary school-age children didn’t eat enough veg in general.

It certainly makes for unhappy reading. That’s why a major new TV campaign, which aims to improve these worrying statistics, wins our support.

The “Eat Them To Defeat Them” is a “landmark campaign” to tackle childhood obesity from ITV and Veg Power that’s won the backing of a unique alliance of supermarkets and brands.

The biggest offensive of its kind, its goal is to inspire more kids to eat healthier with a prime- time apocalyptic-style fun ad campaign based on a war between adults and vegetables that calls on kids to help win.

Kids called to “join the fight”

A narrator says: “They come from deep underground. Water makes them stronger. Sunlight fuels their power. And, they will stop at nothing until they have taken over the world!

“For years the grown-ups have been keeping the veg invasion at bay. But they can’t do it alone – they need your help kids. Join the fight.”

Helping families to eat more fresh produce is a goal that’s close to our hearts too and we’re proud to be pro-active by supporting community projects that help families in need across the globe through our Nancy Tweddle Foundation.

They include Adopt-a-Mission, which helps struggling families in South Africa, and Spectrum D, who help children eat healthier food over the summer holidays in South Staffordshire. We also regularly use our social media channels and blogs to help encourage healthy eating, and we often donate fruit to sporting events too.

The unique alliance of supermarkets and brands who are funding Eat Them to Defeat Them campaign includes: Aldi, Asda, Birds Eye, Co-op, Iceland, Lidl, Marks & Spencer, Morrisons, Ocado, Sainsburys, Tesco and Waitrose.

Want to know more?

Here’s where to find the Eat Them to Defeat Them video, and you can read more about what we got up to last year in our Best of 2018 blog.

Based in the UK, Jupiter Group is a leader in the global fresh produce market. Ranked 17th in the 2018 The Sunday Times International Track 200, Jupiter grows and supplies new varieties of grapes alongside a global supply of citrus, top fruit, stone fruit and kiwi.

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2019-01-30T12:31:12+00:00January 30th, 2019|