With the fresh produce market abuzz about China Fruit Logistica 2018, which is running this week, we reveal the inside story on how Jupiter is retaining its edge in the Asian market.
When it comes to doing business in China, and remaining at the forefront, a major factor is keeping abreast of e-commerce developments.
In recent weeks, there has been a real flurry of interest in the WeChat app, described as the Chinese version of Facebook meets WhatsApp, but with a digital payment element.
With one billion monthly active users, WeChat once again found itself a hot conversational topic earlier this month when George Liu, CEO of Frutacloud, referred to its prominence in a presentation he gave at May’s Global Cherry Summit 2018 in Chile.
Liu, who has a masters’ degree in software engineering and has previously worked with the likes of Google and Amazon, said: “If you do business in China you have to use WeChat.”
He revealed that of the 731 million Chinese citizens on the internet – more than the United States and India combined – 70% make regular payments online.
Liu added: “A lot of these people don’t have email accounts. So, we call these people mobile digital natives – they conduct their daily lives through mobile apps.
“It is very common in China that the small merchant will only accept digital payments.”
In a piece discussing Liu’s revelation Fresh Fruit Portal stated: “For the experienced China hands Liu was merely stating the obvious but for others his comment was likely a wake-up call to get accounts with the service.”
Well, we are pleased to say that as an international business that prides itself on knowing its markets inside out, as well as its attention to detail, Jupiter sits in the former camp.
As part of Jupiter’s global development strategy, its experienced employees, who are based around the world, continually monitor consumer trends to ensure that the company stays at the cutting edge of developments, as well as makes further strides internationally.
Jupiter has been using WeChat, for a significant amount of time to improve communication and increase both market penetration and continued growth in Asian markets.
And China is a huge subscriber to WeChat with most users accessing it from mobile phones.
Andrew Grantham, Jupiter Group’s Asia Business Development Manager, based in Tapei, agrees with Liu, saying that there’s “no better way to communicate in China”.
Andrew said: “The utilisation of APPs such as WeChat is becoming more paramount for our industry. Daily, fast and efficient communication is vital to ensure the flow of information to our customers whether in China, or other parts.”
WeChat isn’t a new phenomenon, although it’s clear that a lot of Western companies trying to break into Chinese markets still aren’t up to speed with the digital platform, or aware of its prevalence in Asia. But Jupiter definitely isn’t one of them.
WeChat is just one international digital platform that Jupiter is utilising to further develop as a global business in the fresh produce world.
WeChat’s growth has certainly been impressive, and it continues to develop apace.
In August 2017, figures for its monthly active users had risen to one billion, and in April this year, daily users were recorded to be at 902 million and over 14m are corporate accounts.
In Chinese WeChat is “Weixin”, which is what it’s known by on the mainland, and translates to mean “micro message”.